Make Up Trends

In the last 5 years, many trends have gone viral in the beauty community, a lot of them have stuck and a lot of them have passed, but one Make up trend that has become very popular and that has stuck is "Contouring" & "highlighting". A reason for this is because people like Kim Kardashian and other famous influencers. Kim had always contoured and highlighted her face but as more and more people started to follow her and a lot more people became interested in make-up people started to ask how she got her chizzled cheeks and highlighted cheek bones. Since then Contouring & highlighting has become very essential to people make up routine.

The reason it has also become very popular is because nowadays a lot of people don’t want to have to get face fillers or Botox to have a perfect jawline or perfect cheek bone so with contouring your creating that effect without the injections, this can also help accentuate the features you already have.  

Kim has now taken this trend and realised that people are still contouring and highlighted that she thought of creating her own line. This is a clever idea because Kim started the trends and obviously people are going to buy whatever product she uses so by creating her own line she can make a profit from it because obviously people are going to buy whatever she uses.