Our first idea we got inspiration from Kim Kardashian new perfume collection that she created. we had already Decided that we wanted a simple modern perfume bottle and also something very simplistic. Kim's bottle is all kept in the simple colours such a nudes and light baby pinks and also beiges.
we wanted to aim the brand toward woman that are very business oriented someone that is in charge of her own life. We wanted the scent to be florally and musky so that it wouldn't be very sweet and sickly. We looked at brands such as YSL, Proeza Schouler and LOEWE.
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