Online shopping has become very big
lately and now a lot more stores are online rather than instore. Stores such as
ASOS, Misguided and pretty little things all are online stores that have been
doing very well over the last couple of years. ASOS have always been a very well-known
online store but now that the trend for online shopping has become bigger their
sales and revenue has grown which means they can incorporate much bigger brands
on their website, this means they can have a bigger consumer audience. Stores
like Misguided and Pretty little things are a little more different because they
are their own brand and don’t supply other brands on their website like ASOS. PLT
have jus recently become a lot more popular since collaborating with people
such as Kourtney Kardashian and Olivia Culpo. This helps their brands because
people that like Kourtney Kardashian will buy whatever she is involved with and
will also help advertise to a different audience that they might not be able to
reach.
Other online stores that are also doing
very well is NET A PORTER, Fashion Nova, White Fox Boutique and many more.
Reasons Online shopping are doing so
well is because people are becoming a lot lazier to actually go to a store and
try on the clothes, stand in line to buy it and then go back home, people would
rather just look online see what they like buy it on the spot without having to
do anything and be able to receive it the next day if they wish to pay a
premium. Another thing about shopping online is that there are a lot more deals
and discounts then you would be able to get instore.
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