One alternative way that I could interpret my idea is by sponsoring a big festival such as Glastonbury. I was thinking that Barbour could create a clothing line just for festivals, something that is cute but also something that could also be protected in the rain and mud. They could have there own booth in the festival where people could come get some fresh organic food which would be supplied from a organic food company, and they could also have and hair station where people could come and get there hair done for free and also a photo booth station where they could go and get a picture with there new hair and try on some of Barbour’s new collection.
Seconds alternative was too collaborate with a sports event such as a golf tournament. They could create limited edition clothes and shoes for them and then auction them off and give the proceeds to a charity of their choice. For the tennis tournament they could create a more summery colour pallet and very simple not a lot to them, such as patterns.
The thirds alternative was to also sponsor a horse race. They could also design a clothing line limited edition for the horse racers. I had the idea to add a digital aspect to it by having a website where when you see it on the riders you can buy it there and then and it get delivered to you the same day, but to make it more exciting is having a limited amount of each piece of clothing so that it makes it more special. For this event the clothes would be a lot darker, they would be more browns, blues, dark purples, dark green and black. There would be more types of patterns such as Tartan, plaid,
Seconds alternative was too collaborate with a sports event such as a golf tournament. They could create limited edition clothes and shoes for them and then auction them off and give the proceeds to a charity of their choice. For the tennis tournament they could create a more summery colour pallet and very simple not a lot to them, such as patterns.
The thirds alternative was to also sponsor a horse race. They could also design a clothing line limited edition for the horse racers. I had the idea to add a digital aspect to it by having a website where when you see it on the riders you can buy it there and then and it get delivered to you the same day, but to make it more exciting is having a limited amount of each piece of clothing so that it makes it more special. For this event the clothes would be a lot darker, they would be more browns, blues, dark purples, dark green and black. There would be more types of patterns such as Tartan, plaid,
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