Context: Brand
Brand: Barbour
Barbour is a luxury fashion brand based within the UK, which was founded by John Barbour in 1894. John Barbour created this brand for people farmers, sailors, shipyard workers etc;
he wanted to create a brand that was durable, water- protective and something that would be iconic. He aimed to become a leader in waterproof country wear, this goal was seen to have been meet one hundred years later when Dame Margaret took control of the company, despit the growing size of the business within the international markets the business has remained true to its “roots”; “It is important that as we develop and evolve the brand we remain true to our founding principles of quality, tness for purpose and durability.” (Dame Margaret)
John Barbour built great relationship with both woman and men that worked on the country- side of Briton, with the iconic designs of Barbour’s classic products, at the core of which are its corduroy-collared waxed jackets, “are now evolving to include contemporary twists on a well-established theme.”
Dame Margaret said: “Design has been and remains at Barbour, a team e ort. We have the bene t of being a smaller company that can work in a close team from the original concep- tion of the product through to nal production. We do not believe the brand has a need for a named designer like the pure fashion brands. We have always numbered designers from casualwear backgrounds within the team and nd it is this mix of skills which makes our products unique and exciting.”
John Barbour always said “New contemporary styles return you to relevance but only deliver- ing quality and innovation can ensure that you remain there.”www
Brand: Barbour
Barbour is a luxury fashion brand based within the UK, which was founded by John Barbour in 1894. John Barbour created this brand for people farmers, sailors, shipyard workers etc;
he wanted to create a brand that was durable, water- protective and something that would be iconic. He aimed to become a leader in waterproof country wear, this goal was seen to have been meet one hundred years later when Dame Margaret took control of the company, despit the growing size of the business within the international markets the business has remained true to its “roots”; “It is important that as we develop and evolve the brand we remain true to our founding principles of quality, tness for purpose and durability.” (Dame Margaret)
John Barbour built great relationship with both woman and men that worked on the country- side of Briton, with the iconic designs of Barbour’s classic products, at the core of which are its corduroy-collared waxed jackets, “are now evolving to include contemporary twists on a well-established theme.”
Dame Margaret said: “Design has been and remains at Barbour, a team e ort. We have the bene t of being a smaller company that can work in a close team from the original concep- tion of the product through to nal production. We do not believe the brand has a need for a named designer like the pure fashion brands. We have always numbered designers from casualwear backgrounds within the team and nd it is this mix of skills which makes our products unique and exciting.”
John Barbour always said “New contemporary styles return you to relevance but only deliver- ing quality and innovation can ensure that you remain there.”www
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