Gucci is very well know for being a very out there kind of brand so when there winter fall 2017 campaign came out it didn't really shock the public how crazy and weird it was. They created a Sci-Fi Fantasy campaign that was full of colour and patterns in the clothing and also in the make-up and hair. By doing this kind of add, it created a lot of buzz around the brand which would help them because they would not have todo as much advertising them self.
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